BILL GRANT
phone: 908.433.7580 | email: grantdrx@gmail.com | zip code: 07701
portfolio: bgcreates.com https://www.linkedin.com/in/bigrant/
portfolio: bgcreates.com https://www.linkedin.com/in/bigrant/
ART DIRECTION | GRAPHIC DESIGN | MARKETING STRATEGY
PROFESSIONAL EXPERIENCE
Senior Art Director | ERS Educational Resource Systems, 2018-2023
Developed interactive training systems for the life science industry.
Led focused teams in the design of eModules, eMagazines, and print collateral.
Focused on the rapid expansion of gamification and virtual experiences in
the pursuit of innovative educational solutions to address a rapidly changing
training environment.
the pursuit of innovative educational solutions to address a rapidly changing
training environment.
Creative Director | UPPER LEVEL Brand Marketing, 2016-2018
Worked directly with clients to define marketing strategies for meeting business goals by helping them define their brands.
Created effective communication strategies based on crisp analytical thinking.
Managed a team of print and digital specialists in creating memorable brand marketing with measurable results.
Creative Director | D&R LATHIAN Healthcare Multichannel Marketing, 2000-2015
Joined the company at inception and advanced to an executive role.
Oversaw the doubling of DRL’s creative staff to accommodate new business.
Led strategic business efforts driving revenue growth by constantly improving
presentation methods to best frame creative solutions to marketing challenges.
presentation methods to best frame creative solutions to marketing challenges.
Worked cross-functionally with partners in achieving goals, including collaborating with Clients, Account Directors, Business Development, and Production Managers.
SUCCESS STORIES
Multichannel Marketing Platform
Collaborated with multiple stakeholders in developing the Engagement Platform,
a data-driven multichannel framework for pharmaceutical companies to integrate their personal and non-personal promotion launching simultaneously in three separate diagnostic categories: oncology, gastroenterology, and women’s health.
Collaborated with multiple stakeholders in developing the Engagement Platform,
a data-driven multichannel framework for pharmaceutical companies to integrate their personal and non-personal promotion launching simultaneously in three separate diagnostic categories: oncology, gastroenterology, and women’s health.
Life Science Education
Led the development of a hybrid live/virtual sales meeting model for Janssen. This involved developing virtual environments and wireframing the complete experience. The project
was a success and later rebranded with the company as vERSe (Virtual ERS Experience).
Led the development of a hybrid live/virtual sales meeting model for Janssen. This involved developing virtual environments and wireframing the complete experience. The project
was a success and later rebranded with the company as vERSe (Virtual ERS Experience).
Pharmaceutical Product Launch
Managed the non-personal promotion for a wide portfolio of ALCON pharmaceutical products and medical devices, including the launch of 2 new brands.
Managed the non-personal promotion for a wide portfolio of ALCON pharmaceutical products and medical devices, including the launch of 2 new brands.
Healthcare Brand Marketing
Directed the rebranding and marketing campaign for a midsize medical center, resulting in an increase in patient volume by 25%.
Directed the rebranding and marketing campaign for a midsize medical center, resulting in an increase in patient volume by 25%.
Integrated Brand Development
Created highly effective integrated marketing campaigns for five newly acquired apartment home communities nationwide involving new brand identities, new websites, SEO, digital marketing, and print collateral. Campaigns met client expectations by helping to lift occupancy rates to between 93 and 98%.
Created highly effective integrated marketing campaigns for five newly acquired apartment home communities nationwide involving new brand identities, new websites, SEO, digital marketing, and print collateral. Campaigns met client expectations by helping to lift occupancy rates to between 93 and 98%.
PERSONAL ACCOMPLISHMENTS
Authored internal processes to promote creative growth to help individuals define and succeed in their core strengths.
Established a mentoring program that worked with career-focused high school students in providing professional experience to better prepare them for college.
EDUCATION and CERTIFICATIONS
Parsons School of Design BFA
Rutgers School of Business Certificate in Web Design and Development
NJ Department of Education Teaching Certificate- Graphic Design